Top 4 Tips For KILLER Negotiating
Why Good Negotiating Matters
We’re not supposed to have everything our way—it isn’t realistic to think this or to assert it. It’s also completely normal for people to be looking out for their own best interests. So often I hear yoga business owners complain that “everyone wants something from me,” “everyone is just thinking about themselves all the time,” or “everyone is just trying to get ahead.” But aren’t we all? It isn’t good or bad, it simply is what it is.
Hopefully we act ethically when we’re out to “get ours,” but as far as I can tell, it’s completely normal for two parties to both look out for their own best interests. Ultimately, what we need to learn is how to compromise well, how to find the balance point where both parties feel equally valued for what they put in and what they get out.
The sooner we realize and accept that every business connection is a transaction to be negotiated, the easier it is to conduct business and, in my opinion, life.
The very act of negotiating is valuable—though most yogis shy away from it.
After 12 years of working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide, I’ve taken those learnings and distilled them into the four most important tips and tools to help you grow your negotiating skills.
In Top 4 Tips for Killer Negotiating, you’ll learn: where you can give and where you can take, which items are non-negotiable and which you are willing and able to compromise on.
I’ll guide you in learning how to get what you want and what’s important to you—while knowing that the other party is doing the same.
Join Me for This 4-Part Video Series
Frequently Asked Questions
Your Instructor
Ava Taylor, Founder and Chief Catalyst YAMA Talent and GM of Bodynova North America – is an avid yogi, and a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.
Ava is well-connected, in the ‘right place at the right time,’ and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.
Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel and lululemon athletica. With a clear vision, mission and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.
Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She serves her mission daily by providing guidance tools and infrastructure to a diverse roster of clients. She has pioneered the development of the booking, management and consulting services in the wellness space, and is a sought-out media contributor and brand strategist - known for having her finger on the pulse of this rapidly expanding industry.
Since 2010, Ava has collaborated with an extremely high caliber of clientele, co-produced the annual Yoga Garden at The White House, and both of the world's largest yoga classes.
As creator of The Catalyst: Online Business School for Yogis, Ava brings fellow entrepreneurs the necessary tools and techniques to support and cultivate their own businesses in the yoga and wellness space. Her latest offering, Yoga Business will be released by Human Kinetics in Fall 2022.
As seen in,
Catalyst for Success 2022 - Fitness Business Insider
Yoga Journal Italy 2019 - Il Business Dello Yoga
Yoga Journal U.S. 2018 - Mind Your Business
Sweat Equity cover feature - The Future of Yoga
New York Times 2015 - Yoga Teachers Behaving Badly
New York Times 2012 - From the Mosh Pit to a Life in Balance
New York Times 2011 - Agent Pursues a Cut of the Yoga Boom
Bloomberg BusinessWeek - Missionaries of Position
Former Board of Advisors - Lineage Project
Former Board of Advisors - Z Living TV
To book Ava - [email protected].