Top 4 Tips For KILLER Negotiating
Why Good Negotiating Matters
We’re not supposed to have everything our way—it isn’t realistic to think this or to assert it. It’s also completely normal for people to be looking out for their own best interests. So often I hear yoga business owners complain that “everyone wants something from me,” “everyone is just thinking about themselves all the time,” or “everyone is just trying to get ahead.” But aren’t we all? It isn’t good or bad, it simply is what it is.
Hopefully we act ethically when we’re out to “get ours,” but as far as I can tell, it’s completely normal for two parties to both look out for their own best interests. Ultimately, what we need to learn is how to compromise well, how to find the balance point where both parties feel equally valued for what they put in and what they get out.
The sooner we realize and accept that every business connection is a transaction to be negotiated, the easier it is to conduct business and, in my opinion, life.
The very act of negotiating is valuable—though most yogis shy away from it.
After 12 years of working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide, I’ve taken those learnings and distilled them into the four most important tips and tools to help you grow your negotiating skills.
In Top 4 Tips for Killer Negotiating, you’ll learn: where you can give and where you can take, which items are non-negotiable and which you are willing and able to compromise on.
I’ll guide you in learning how to get what you want and what’s important to you—while knowing that the other party is doing the same.
Join Me for This 4-Part Video Series
Frequently Asked Questions
Your Instructor
Ava Taylor, is an avid yogi and a tenacious, creative entrepreneur.
As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.
She is the go-to strategist for yoga business owners looking to get their businesses to the next level. Known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.
Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.
Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.
Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University and has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.
She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor co-produced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.
Based in New York City, she is also the Regenerative Community Manager at Kripalu Center for Yoga & Health, and travels the world doing yoga with her clients and community as often as she can.
Her latest offering Your Yoga Business, by Human Kinetics Fall 2023, is receiving rave reviews.
As seen in,
Keynote Speaker DenX 2024
Catalyst for Success 2022 - Fitness Business Insider
Yoga Journal Italy 2019 - Il Business Dello Yoga
Yoga Journal U.S. 2018 - Mind Your Business
Sweat Equity cover feature - The Future of Yoga
New York Times 2015 - Yoga Teachers Behaving Badly
New York Times 2012 - From the Mosh Pit to a Life in Balance
New York Times 2011 - Agent Pursues a Cut of the Yoga Boom
Bloomberg BusinessWeek - Missionaries of Position
Former Board of Advisors - Lineage Project
Former Board of Advisors - Z Living TV
To book Ava - [email protected]