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Top 4 Tips For KILLER Negotiating

Why Good Negotiating Matters


We’re not supposed to have everything our way—it isn’t realistic to think this or to assert it. It’s also completely normal for people to be looking out for their own best interests. So often I hear yoga business owners complain that “everyone wants something from me,” “everyone is just thinking about themselves all the time,” or “everyone is just trying to get ahead.” But aren’t we all? It isn’t good or bad, it simply is what it is.

Hopefully we act ethically when we’re out to “get ours,” but as far as I can tell, it’s completely normal for two parties to both look out for their own best interests. Ultimately, what we need to learn is how to compromise well, how to find the balance point where both parties feel equally valued for what they put in and what they get out.

The sooner we realize and accept that every business connection is a transaction to be negotiated, the easier it is to conduct business and, in my opinion, life.

The very act of negotiating is valuable—though most yogis shy away from it.

After 10 years of working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide, I’ve taken those learnings and distilled them into the four most important tips and tools to help you grow your negotiating skills.

In Top 4 Tips for Killer Negotiating, you’ll learn: where you can give and where you can take, which items are non-negotiable and which you are willing and able to compromise on.

I’ll guide you in learning how to get what you want and what’s important to you—while knowing that the other party is doing the same.

Join Me for This 4-Part Video Series


Frequently Asked Questions


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Your Instructor


Ava Taylor
Ava Taylor

Ava Taylor, Founder and Chief Catalyst – An avid yogi and tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.

Ava is well-connected, "in the right place at the right time," and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.

Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel and lululemon athletica. With a clear vision, mission, and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.

Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She accomplishes this goal by providing business structure, guidance & opportunity to support the missions & messages of her clients. Ava believes in a future where being healthy is the ultimate in cool, and that every yoga business can thrive; YAMA was built from scratch with these beliefs firmly in mind.

Ava is not afraid of hard work, to make mistakes (they have been made!), or to work for and negotiate with the very best. This hard earned trust and depth of experience, has generated an unbelievable demand for services.

Since 2010, YAMA has collaborated with an extremely high caliber of clientele, (please see our who we work for page for full list of clients), and pioneered the development of the business models of booking, management & consulting in the yoga space, as well as creating and instituting a professional infrastructure to support the growth of the previously ‘mom & pop’ yoga industry. In addition, YAMA has co-produced the annual Yoga Garden at The White House, and both of the worlds largest yoga classes.

Lovingly known as the ‘Ari Gold of Yoga,’ Ava is a sought out contributor in the media, and known for having unparalleled market knowledge, the latest in data & trends, as well as tools and techniques to maintain healthy businesses within the yoga space. With a mega-watt smile & infectious energy, she has been featured more than twice in the New York Times, and even landed a few magazine covers of her own! She was recently placed on a short list of influencers by the Yoga Alliance, sits on the Board of Advisors for Z Living TV, and previously on the board of The Lineage Project.

Committed to YAMA’s growth and the growth of her clients as it is directly linked to the growth of yoga & wellness, the immediate future holds increases to staff, setting up an office in Europe, and producing digital business products to cater to demand.

Ava loves people, art, food, culture and history. She lives & OM’s in Cologne, Germany with her wife Sonia Taylor Bach and their very handsome Rhodesian Ridgeback Jai.

To book Ava for business of yoga events, email us at [email protected].


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