Own Where You Are, To Get Where You Wanna Be
maximize your existing business + create a powerful & achievable plan to take your business further, faster
Watch PromoHey Yogis,
I’m Ava Taylor, founder of YAMA Talent and creator of The Catalyst — the most tried and tested yoga business training program out there. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.
It all starts at the beginning.
Welcome to the first step in becoming your dream:
OWN WHERE YOU ARE, TO GET WHERE YOU WANNA BE
Is it time to clarify or redirect the path that your yoga business is on? Is it time to finally choose what business model is actually right for you? Are you tired of seeing what other people are doing and being frustrated because you don’t understand “how they got there?" Are you constantly running, but not really moving forward? Have you been on the same exact path for awhile, and now find yourself needing to think about fresh + innovative ways to move your business forward?
If so, OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE is for you. Together, we'll take time to stop and strategically think about the direction your business is headed, to consider the many business models that exist, and to create a customised plan that is right for you based off of your unique purpose, environment and talents. You'll learn to set clear goals in each area of your business & what keeps you from reaching your goals, as well as creating detailed bridge strategies that actually get you there.
This program is the very best of what I have learned over the past 10+ years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the common yogi pitfalls…
Using our signature Road Mapping process, we'll cover:
- How to assess your current revenue streams so you can eliminate what's not working & capitalize on what is
- How to maximize every component of your yoga business: branding, marketing, classes, workshops, immersions, training, retreats, privates, products + merchandise
- How to diversify your business across multiple price points so your clients stay inspired, and so you can make the most out of the clients you currently have
- How to increase your opportunities for new business
- How to create a Road Map with strategies to get you to your goals with intention
Distilled into 15+ lectures, 30+ pages of handouts, resource pages, homework, interactive worksheets, and a library of the actual tools and templates we use every single day to support our clients.
I created OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.
For Yogis at all stages of their careers, who are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.
Welcome to OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE!
Your Instructor
Ava Taylor, is an avid yogi and a tenacious, creative entrepreneur.
As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.
She is the go-to strategist for yoga business owners looking to get their businesses to the next level. Known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.
Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.
Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.
Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University and has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.
She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor co-produced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.
Based in New York City, she is also the Regenerative Community Manager at Kripalu Center for Yoga & Health, and travels the world doing yoga with her clients and community as often as she can.
Her latest offering Your Yoga Business, by Human Kinetics Fall 2023, is receiving rave reviews.
As seen in,
Keynote Speaker DenX 2024
Catalyst for Success 2022 - Fitness Business Insider
Yoga Journal Italy 2019 - Il Business Dello Yoga
Yoga Journal U.S. 2018 - Mind Your Business
Sweat Equity cover feature - The Future of Yoga
New York Times 2015 - Yoga Teachers Behaving Badly
New York Times 2012 - From the Mosh Pit to a Life in Balance
New York Times 2011 - Agent Pursues a Cut of the Yoga Boom
Bloomberg BusinessWeek - Missionaries of Position
Former Board of Advisors - Lineage Project
Former Board of Advisors - Z Living TV
To book Ava - [email protected]
Course Curriculum
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StartLecture 1 | Video | Finding Clarity - Key Concepts for Understanding the Business of Teaching Yoga (5:14)
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StartLecture 2 | Video | State of YOUR Union (1:53)
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StartLecture 3 | Handout | Build It Up Worksheet Overview
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StartLecture 4 | Video | Understanding Your Pyramid (6:56)
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StartHomework | Build It Up Worksheet & Revenue Assessment
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StartLecture 5a | Video | Maximize Your Existing Business - Revv UP (3:50)
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StartLecture 5b | Video | Maximize Your Existing Business - Defining Success (1:50)
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StartHomework | Revv UP Your Revenue
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StartLecture 1 | Video | Overview B.Y.O.B.P. (Build Your Own Business Plan) (4:09)
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StartLecture 2 | Video | The View from 30,000 Feet (8:18)
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StartLecture 3 | Video | Inspiration - Ode to the Entreprenuer & Give What You've Got (9:01)
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StartHomework | B.Y.O.B.P. - Road Map
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StartLecture 4 | Handout | Perfecting Your Privates - Live & Online
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StartLecture 5 | Handout | Workshops & Classes - Live & Online
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StartLecture 6 | Video | Products & Merchandise (6:45)
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StartLecture 7 | Handout | Trainings, Immersions, Retreats
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StartLecture 8 | Handout | Sample Pitch Letter
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StartHomework | My Favorite Brands Worksheet