Own Where You Are, To Get Where You Wanna Be

maximize your existing business + create a powerful & achievable plan to take your business further, faster

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Hey Yogis,

I’m Ava Taylor, founder of YAMA Talent and creator of The Catalyst — the most tried and tested yoga business training program out there. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.

It all starts at the beginning.

Welcome to the first step in becoming your dream:

OWN WHERE YOU ARE, TO GET WHERE YOU WANNA BE

Is it time to clarify or redirect the path that your yoga business is on? Is it time to finally choose what business model is actually right for you? Are you tired of seeing what other people are doing and being frustrated because you don’t understand “how they got there?" Are you constantly running, but not really moving forward? Have you been on the same exact path for awhile, and now find yourself needing to think about fresh + innovative ways to move your business forward?

If so, OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE is for you. Together, we'll take time to stop and strategically think about the direction your business is headed, to consider the many business models that exist, and to create a customised plan that is right for you based off of your unique purpose, environment and talents. You'll learn to set clear goals in each area of your business & what keeps you from reaching your goals, as well as creating detailed bridge strategies that actually get you there.

This program is the very best of what I have learned over the past 10+ years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the common yogi pitfalls…

Using our signature Road Mapping process, we'll cover:

  • How to assess your current revenue streams so you can eliminate what's not working & capitalize on what is
  • How to maximize every component of your yoga business: branding, marketing, classes, workshops, immersions, training, retreats, privates, products + merchandise
  • How to diversify your business across multiple price points so your clients stay inspired, and so you can make the most out of the clients you currently have
  • How to increase your opportunities for new business
  • How to create a Road Map with strategies to get you to your goals with intention

Distilled into 15+ lectures, 30+ pages of handouts, resource pages, homework, interactive worksheets, and a library of the actual tools and templates we use every single day to support our clients.

I created OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.

For Yogis at all stages of their careers, who are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.

Welcome to OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE!

Watch this first!

Ava Taylor, founder of YAMA Talent and creator of OWN WHERE YOU ARE TO GET WHERE YOU WANNA BE, shares more on what you'll learn.


Your Instructor


Ava Taylor
Ava Taylor

Ava Taylor, Founder and Chief Catalyst YAMA Talent and GM of Bodynova North America – is an avid yogi, and a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.

Ava is well-connected, in the ‘right place at the right time,’ and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.

Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel and lululemon athletica. With a clear vision, mission and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.

Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She serves her mission daily by providing guidance tools and infrastructure to a diverse roster of clients. She has pioneered the development of the booking, management and consulting services in the wellness space, and is a sought-out media contributor and brand strategist - known for having her finger on the pulse of this rapidly expanding industry.

Since 2010, Ava has collaborated with an extremely high caliber of clientele, co-produced the annual Yoga Garden at The White House, and both of the world's largest yoga classes.

As creator of The Catalyst: Online Business School for Yogis, Ava brings fellow entrepreneurs the necessary tools and techniques to support and cultivate their own businesses in the yoga and wellness space. Her latest offering, Yoga Business will be released by Human Kinetics in Fall 2022.

As seen in,

Catalyst for Success 2022 - Fitness Business Insider

Yoga Journal Italy 2019 - Il Business Dello Yoga

Yoga Journal U.S. 2018 - Mind Your Business

Sweat Equity cover feature - The Future of Yoga

New York Times 2015 - Yoga Teachers Behaving Badly

New York Times 2012 - From the Mosh Pit to a Life in Balance

New York Times 2011 - Agent Pursues a Cut of the Yoga Boom

Bloomberg BusinessWeek - Missionaries of Position

Former Board of Advisors - Lineage Project

Former Board of Advisors - Z Living TV

To book Ava - [email protected].


Course Curriculum


  Welcome
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  Analysis
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  Customization
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do I have access to my instructor?
We are thrilled to announce: ALL ACCESS OFFICE HOURS @ The Catalyst. Your instructor Ava Taylor will be live on a closed Facebook Group every week from 12-1:15 pm EST to answers your questions and to review homework from students currently enrolled in the course. Get access to the 1x1 attention your yoga business needs every single week - first come first serve! Doesn't get much better than that!
What if I am unhappy with the course?
We would never want you to be unhappy! If you paid the One Time Payment of $999, it is required for you to request the refund within 30 days of the purchase and we will refund you the full amount. If you paid the Monthly Payment Plan, no refund is available.