I’m Ava Taylor, founder of YAMA Talent and creator of The Catalyst — the most tried and tested yoga business training program out there. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.
PUT YOUR MESSAGE ON A MISSION—is a first-of-its-kind marketing module for entrepreneurs in the yoga space.
Marketing yourself ain’t easy, and we know you’ve got something meaningful to share with the world. We also know that the world is noisy, and that people are moving FAST.
So, how do you break through the noise and truly PUT YOUR MESSAGE ON A MISSION?
Together we'll focus on what makes you remarkable, how to create unique content, curriculum, and products that support your brand, and share our top marketing tips and tools for growing your following both in person & online.
We even cover the common yogi pitfalls that hold you back from truly getting the word out about your work in the world.
This program is the very best of what I have learned over the past 10+ years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the corrections…
This isn’t a magic pill. This isn't everything there is to know about marketing. These are real techniques, real strategies and best practices - that have developed real businesses in the yoga space.
Distilled into 15+ video lectures, 50+ pages of handouts, resource pages, homework + interactive worksheets.
PUT YOUR MESSAGE ON A MISSION includes the actual tools and templates we use every single day to support our clients.
- What you need to know about the ins + outs of marketing
- To define your WHY, and write a killer purpose statement
- To distill your brand values, pillars & visual identity; along with developing content to reinforce your brand
- How to organise and build a content calendar, so you ALWAYS have something powerful to share
- How to pitch yourself for new business opportunities and how to parlay your current opportunities into new and expanded opportunties
- Best practices for event marketing, including proper budgeting
- To understand social medias role in your yoga business
- Best practices for growing your following online + in person
I created PUT YOUR MESSAGE ON A MISSION for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.
For Yogis at all stages of their careers are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.
Welcome to PUT YOUR MESSAGE ON A MISSION.
Ava Taylor, Founder and Chief Catalyst YAMA Talent and GM of Bodynova North America – is an avid yogi, and a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.
Ava is well-connected, in the ‘right place at the right time,’ and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.
Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel and lululemon athletica. With a clear vision, mission and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.
Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She serves her mission daily by providing guidance tools and infrastructure to a diverse roster of clients. She has pioneered the development of the booking, management and consulting services in the wellness space, and is a sought-out media contributor and brand strategist - known for having her finger on the pulse of this rapidly expanding industry.
Since 2010, Ava has collaborated with an extremely high caliber of clientele, co-produced the annual Yoga Garden at The White House, and both of the world's largest yoga classes.
As creator of The Catalyst: Online Business School for Yogis, Ava brings fellow entrepreneurs the necessary tools and techniques to support and cultivate their own businesses in the yoga and wellness space. Her latest offering, Yoga Business will be released by Human Kinetics in Fall 2022.
As seen in,
Catalyst for Success 2022 - Fitness Business Insider
Yoga Journal Italy 2019 - Il Business Dello Yoga
Yoga Journal U.S. 2018 - Mind Your Business
Sweat Equity cover feature - The Future of Yoga
New York Times 2015 - Yoga Teachers Behaving Badly
New York Times 2012 - From the Mosh Pit to a Life in Balance
New York Times 2011 - Agent Pursues a Cut of the Yoga Boom
Bloomberg BusinessWeek - Missionaries of Position
Former Board of Advisors - Lineage Project
Former Board of Advisors - Z Living TV
To book Ava - [email protected].
StartLecture 1 | Video | The Importance of WHY - The Best Branding is to be More You (5:03)
StartHomework | Testimonial Request Exercise
StartLecture 2 | Handout | Marketing Definitions
StartHomework | Writing a Killer Purpose Statement
StartLecture 3 | Video | Distilling Your Content - Clarity is KING (12:27)
StartLecture 4 | Video | Content - Social Media (24:07)
StartHomework | Understanding Your Content Build
StartLecture 5 | Video | Storytelling - Lean In to Your Remarkability (6:14)
StartHomework | Write Your Remarkable Bio
StartLecture 6 | Video | Visual Cues - Bringing Your Why & Pillars to Life (9:01)
StartHomework | Visual Cues Worksheet
StartLecture 7 | Video | The Power in Points of Contact (5:19)
StartHomework | Points of Contact Analysis
StartLecture 1 | Video | Best Practices - Keep Your Eye on Your Why (1:37)
StartLecture 2 | Video | Best Practices - The Power of Repurposing (2:34)
StartLecture 3 | Handout | Virtual Grab Bag
StartHomework | Complete Your Content Build
StartLecture 4 | Video | Best Practices - Understanding Content (3:52)
StartLecture 5 | Video | Best Practices - Make Some Noise (1:53)
StartHomework | Complete Your Marketing Schedule
StartLecture 6 | Video | Best Practices - Social Currency (3:10)
StartLecture 7 | Video | Best Practices - The Art of Leverage (3:09)
StartHomework | Deal & Partner Overview/Hot 20 LIST
StartLecture 8 | Handout | Best Practices - Must Haves for Event Marketing
StartLecture 9 | Handout | Best Practices - Tips to Grow Your Following In Person
StartLecture 10 | Handout | Best Practices - Top 10 Tips to Grow Your Following On Line