Hey Yogis,
I’m Ava Taylor, founder of YAMA Talent and creator of The Catalyst — the most tried and tested yoga business training program out there. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.
PUT YOUR MESSAGE ON A MISSION—is a first-of-its-kind marketing module for entrepreneurs in the yoga space.
Marketing yourself ain’t easy, and we know you’ve got something meaningful to share with the world. We also know that the world is noisy, and that people are moving FAST.
So, how do you break through the noise and truly PUT YOUR MESSAGE ON A MISSION?
Together we'll focus on what makes you remarkable, how to create unique content, curriculum, and products that support your brand, and share our top marketing tips and tools for growing your following both in person & online.
We even cover the common yogi pitfalls that hold you back from truly getting the word out about your work in the world.
This program is the very best of what I have learned over the past 10+ years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the corrections…
This isn’t a magic pill. This isn't everything there is to know about marketing. These are real techniques, real strategies and best practices - that have developed real businesses in the yoga space.
Distilled into 15+ video lectures, 50+ pages of handouts, resource pages, homework + interactive worksheets.
PUT YOUR MESSAGE ON A MISSION includes the actual tools and templates we use every single day to support our clients.
Learn:
- What you need to know about the ins + outs of marketing
- To define your WHY, and write a killer purpose statement
- To distill your brand values, pillars & visual identity; along with developing content to reinforce your brand
- How to organise and build a content calendar, so you ALWAYS have something powerful to share
- How to pitch yourself for new business opportunities and how to parlay your current opportunities into new and expanded opportunties
- Best practices for event marketing, including proper budgeting
- To understand social medias role in your yoga business
- Best practices for growing your following online + in person
I created PUT YOUR MESSAGE ON A MISSION for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.
For Yogis at all stages of their careers are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.
Welcome to PUT YOUR MESSAGE ON A MISSION.
Your Instructor
Ava Taylor, is an avid yogi and a tenacious, creative entrepreneur.
As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.
She is the go-to strategist for yoga business owners looking to get their businesses to the next level. Known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.
Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.
Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.
Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University and has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.
She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor co-produced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.
Based in New York City, she is also the Regenerative Community Manager at Kripalu Center for Yoga & Health, and travels the world doing yoga with her clients and community as often as she can.
Her latest offering Your Yoga Business, by Human Kinetics Fall 2023, is receiving rave reviews.
As seen in,
Keynote Speaker DenX 2024
Catalyst for Success 2022 - Fitness Business Insider
Yoga Journal Italy 2019 - Il Business Dello Yoga
Yoga Journal U.S. 2018 - Mind Your Business
Sweat Equity cover feature - The Future of Yoga
New York Times 2015 - Yoga Teachers Behaving Badly
New York Times 2012 - From the Mosh Pit to a Life in Balance
New York Times 2011 - Agent Pursues a Cut of the Yoga Boom
Bloomberg BusinessWeek - Missionaries of Position
Former Board of Advisors - Lineage Project
Former Board of Advisors - Z Living TV
To book Ava - [email protected]
Course Curriculum
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StartLecture 1 | Video | The Importance of WHY - The Best Branding is to be More You (5:03)
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StartHomework | Testimonial Request Exercise
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StartLecture 2 | Handout | Marketing Definitions
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StartHomework | Writing a Killer Purpose Statement
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StartLecture 3 | Video | Distilling Your Content - Clarity is KING (12:27)
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StartLecture 4 | Video | Content - Social Media (24:07)
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StartHomework | Understanding Your Content Build
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StartLecture 5 | Video | Storytelling - Lean In to Your Remarkability (6:14)
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StartHomework | Write Your Remarkable Bio
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StartLecture 6 | Video | Visual Cues - Bringing Your Why & Pillars to Life (9:01)
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StartHomework | Visual Cues Worksheet
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StartLecture 7 | Video | The Power in Points of Contact (5:19)
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StartHomework | Points of Contact Analysis
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StartLecture 1 | Video | Best Practices - Keep Your Eye on Your Why (1:37)
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StartLecture 2 | Video | Best Practices - The Power of Repurposing (2:34)
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StartLecture 3 | Handout | Virtual Grab Bag
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StartHomework | Complete Your Content Build
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StartLecture 4 | Video | Best Practices - Understanding Content (3:52)
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StartLecture 5 | Video | Best Practices - Make Some Noise (1:53)
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StartHomework | Complete Your Marketing Schedule
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StartLecture 6 | Video | Best Practices - Social Currency (3:10)
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StartLecture 7 | Video | Best Practices - The Art of Leverage (3:09)
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StartHomework | Deal & Partner Overview/Hot 20 LIST
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StartLecture 8 | Handout | Best Practices - Must Haves for Event Marketing
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StartLecture 9 | Handout | Best Practices - Tips to Grow Your Following In Person
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StartLecture 10 | Handout | Best Practices - Top 10 Tips to Grow Your Following On Line