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The Catalyst

The Tools You Need to Catalyze Real & Sustainable Growth as a Yoga Business Owner

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Hey Yogis,


I’m Ava Taylor, founder of YAMA Talent and creator of THE CATALYST—the most tried and tested yoga business training program available. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.


Whether you’re defining or refining your goals and brand, THE CATALYST is for you.
This program is the very best of what I have learned over the past 10 years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the corrections, all the common yogi pitfalls…


This isn’t everything there is to know about running a yoga business—this is everything that matters.


Those learnings are distilled into over 30 lectures and a 100 page eBook filled with handouts, resource pages, homework, interactive worksheets, and the actual tools and templates we use every single day to support our clients.

This premium content covers the areas of analysis, branding, customization, marketing, and execution.


Together in this course we will:

– Assess your business, showing you how to do more with what you have, starting where you are right now;
– Clarify what makes your business remarkable;
– Create a unique road map for you to take your business forward with intention;
– Develop unique content, programming, and revenue-generating opportunities for your business;
– Put your message on a mission both online and via word of mouth;
– Make sure you are organized and operating well enough to actually get this ‘ish done.

I created THE CATALYST for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.

Yogis at all stages of their careers are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.

Granny always used to say, “If you knew better, you’d do better.” And, if you didn’t know before, you know now.

Welcome to THE CATALYST.


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Ava Taylor, founder of YAMA Talent and creator of THE CATALYST, shares more on what you'll learn.


Course Curriculum


  Welcome
Available in days
days after you enroll

Ava Taylor, Founder and Chief Catalyst YAMA Talent and GM of Bodynova North America – An avid yogi, and a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.

Ava is well-connected, in the ‘right place at the right time,’ and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.

Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel & lululemon athletica. With a clear vision, mission and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.

Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She serves her mission daily by providing guidance tools and infrastructure to a diverse roster of clients. She has pioneered the development of the booking, management & consulting services in the wellness space, and is a sought-out media contributor and brand strategist - known for having her finger on the pulse of this rapidly expanding industry.

Since 2010, YAMA has collaborated with an extremely high caliber of clientele, (see our who we work for) and co-produced the annual Yoga Garden at The White House, and both of the worlds largest yoga classes.

Lovingly known as the ‘Ari Gold of Yoga,’ Ava is known for her mega-watt smile, infectious energy, unparalleled market knowledge and the latest tools and techniques to maintain healthy businesses within the yoga space.

As seen in,

Yoga Journal Italy 2019 - Il Business Dello Yoga

Yoga Journal U.S. 2018 - Mind Your Business

Sweat Equity cover feature - The Future of Yoga

New York Times 2015 - Yoga Teachers Behaving Badly

New York Times 2012 - From the Mosh Pit to a Life in Balance

New York Times 2011 - Agent Pursues a Cut of the Yoga Boom

Bloomberg BusinessWeek - Missionaries of Position

Former Board of Advisors - Lineage Project

Former Board of Advisors - Z Living TV

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do I have access to my instructor?
Yes, your instructor Ava Taylor is available to answer your questions from students currently enrolled in the course. Students can send questions to: [email protected]
What if I am unhappy with the course?
We would never want you to be unhappy! If you paid a full price One Time Payment , it is required for you to request the refund within 30 days of the purchase and we will refund you the full amount. If you paid via our Pay What You Can model, no refunds are available.