I’m Ava Taylor, founder of YAMA Talent and creator of THE CATALYST—the most tried and tested yoga business training program available. A catalyst is an agent that speeds or provokes change, and that’s precisely what we’re going to do.
Whether you’re defining or refining your goals and brand, THE CATALYST is for you.
This program is the very best of what I have learned over the past 10 years working with household name yoga teachers, studios, and brands, as well as regional rockstars and rookies worldwide. All the goals, all the wins, all the learnings, all the corrections, all the common yogi pitfalls…
This isn’t everything there is to know about running a yoga business—this is everything that matters.
Those learnings are distilled into over 30 lectures and a 100 page eBook filled with handouts, resource pages, homework, interactive worksheets, and the actual tools and templates we use every single day to support our clients.
This premium content covers the areas of analysis, branding, customization, marketing, and execution.
Together in this course we will:
– Assess your business, showing you how to do more with what you have, starting where you are right now;
– Clarify what makes your business remarkable;
– Create a unique road map for you to take your business forward with intention;
– Develop unique content, programming, and revenue-generating opportunities for your business;
– Put your message on a mission both online and via word of mouth;
– Make sure you are organized and operating well enough to actually get this ‘ish done.
I created THE CATALYST for the very same reasons I started YAMA: to advocate for and empower yoga teachers in a market that is moving and changing fast, to make it possible to make a living teaching yoga and, in doing so, to bring the tools of wellness to communities of all kinds. I am sharing these tools with you because I want you to succeed. I am sharing these tools with you because we need you to succeed.
Yogis at all stages of their careers are looking to take their yoga businesses further, faster. Equip yourself with the tools, knowledge, and know-how you need to catalyze real and sustainable growth as a yoga teacher.
Granny always used to say, “If you knew better, you’d do better.” And, if you didn’t know before, you know now.
Welcome to THE CATALYST.
Ava Taylor, Founder and Chief Catalyst – An avid yogi and tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.
Ava is well-connected, "in the right place at the right time," and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.
Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel and lululemon athletica. With a clear vision, mission, and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.
Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds. She accomplishes this goal by providing business structure, guidance & opportunity to support the missions & messages of her clients. Ava believes in a future where being healthy is the ultimate in cool, and that every yoga business can thrive; YAMA was built from scratch with these beliefs firmly in mind.
Ava is not afraid of hard work, to make mistakes (they have been made!), or to work for and negotiate with the very best. This hard earned trust and depth of experience, has generated an unbelievable demand for services.
Since 2010, YAMA has collaborated with an extremely high caliber of clientele, (please see our who we work for page for full list of clients), and pioneered the development of the business models of booking, management & consulting in the yoga space, as well as creating and instituting a professional infrastructure to support the growth of the previously ‘mom & pop’ yoga industry. In addition, YAMA has co-produced the annual Yoga Garden at The White House, and both of the worlds largest yoga classes.
Lovingly known as the ‘Ari Gold of Yoga,’ Ava is a sought out contributor in the media, and known for having unparalleled market knowledge, the latest in data & trends, as well as tools and techniques to maintain healthy businesses within the yoga space. With a mega-watt smile & infectious energy, she has been featured more than twice in the New York Times, and even landed a few magazine covers of her own! She was recently placed on a short list of influencers by the Yoga Alliance, sits on the Board of Advisors for Z Living TV, and previously on the board of The Lineage Project.
Committed to YAMA’s growth and the growth of her clients as it is directly linked to the growth of yoga & wellness, the immediate future holds increases to staff, setting up an office in Europe, and producing digital business products to cater to demand.
Ava loves people, art, food, culture and history. She lives & OM’s in Cologne, Germany with her wife Sonia Taylor Bach and their very handsome Rhodesian Ridgeback Jai.
To book Ava for business of yoga events, email us at [email protected].
StartLecture 1 | Video | Finding Clarity - Key Concepts for Understanding the Business of Teaching Yoga (5:14)
StartLecture 2 | Video | State of YOUR Union (1:53)
StartLecture 3 | Handout | Build It Up Worksheet Overview
StartLecture 4 | Video | Understanding Your Pyramid (6:56)
StartHomework | Build It Up Worksheet & Revenue Assessment
StartLecture 5a | Video | Maximize Your Existing Business - Revv UP (3:50)
StartLecture 5b | Video | Maximize Your Existing Business - Defining Success (1:50)
StartHomework | Revv UP Your Revenue
StartLecture 1 | Video | The Importance of WHY - The Best Branding is to be More You (5:03)
StartHomework | Testimonial Request Exercise
StartLecture 2 | Handout | Marketing Definitions
StartHomework | Writing a Killer Purpose Statement
StartLecture 3 | Video | Distilling Your Content - Clarity is KING (12:27)
StartLecture 4 | Video | Content - Social Media (24:07)
StartHomework | Understanding Your Content Build
StartLecture 5 | Video | Storytelling - Lean In to Your Remarkability (6:14)
StartHomework | Write Your Remarkable Bio
StartLecture 6 | Video | Visual Cues - Bringing Your Why & Pillars to Life (9:01)
StartHomework | Visual Cues Worksheet
StartLecture 7 | Video | The Power in Points of Contact (5:19)
StartHomework | Points of Contact Analysis