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The Catalyst
Welcome
Welcome to The Catalyst | Video | How to Use This Course (4:49)
Analysis
Lecture 1 | Video | Finding Clarity - Key Concepts for Understanding the Business of Teaching Yoga (5:14)
Lecture 2 | Video | State of YOUR Union (1:53)
Lecture 3 | Handout | Build It Up Worksheet Overview
Lecture 4 | Video | Understanding Your Pyramid (6:56)
Homework | Build It Up Worksheet & Revenue Assessment
Lecture 5a | Video | Maximize Your Existing Business - Revv UP (3:50)
Lecture 5b | Video | Maximize Your Existing Business - Defining Success (1:50)
Homework | Revv UP Your Revenue
Branding
Lecture 1 | Video | The Importance of WHY - The Best Branding is to be More You (5:03)
Homework | Testimonial Request Exercise
Lecture 2 | Handout | Marketing Definitions
Homework | Writing a Killer Purpose Statement
Lecture 3 | Video | Distilling Your Content - Clarity is KING (12:27)
Lecture 4 | Video | Content - Social Media (24:07)
Homework | Understanding Your Content Build
Lecture 5 | Video | Storytelling - Lean In to Your Remarkability (6:14)
Homework | Write Your Remarkable Bio
Lecture 6 | Video | Visual Cues - Bringing Your Why & Pillars to Life (9:01)
Homework | Visual Cues Worksheet
Lecture 7 | Video | The Power in Points of Contact (5:19)
Homework | Points of Contact Analysis
Customization
Lecture 1 | Video | Overview B.Y.O.B.P. (Build Your Own Business Plan) (4:09)
Lecture 2 | Video | The View from 30,000 Feet (8:18)
Lecture 3 | Video | Inspiration - Ode to the Entreprenuer & Give What You've Got (9:01)
Homework | B.Y.O.B.P. - Road Map
Lecture 4 | Handout | Perfecting Your Privates - Live & Online
Lecture 5 | Handout | Workshops & Classes - Live & Online
Lecture 6 | Video | Products & Merchandise (6:45)
Lecture 7 | Handout | Trainings, Immersions, Retreats
Lecture 8 | Handout | Sample Pitch Letter
Homework | My Favorite Brands Worksheet
Marketing
Lecture 1 | Video | Best Practices - Keep Your Eye on Your Why (1:37)
Lecture 2 | Video | Best Practices - The Power of Repurposing (2:34)
Lecture 3 | Handout | Virtual Grab Bag
Homework | Complete Your Content Build
Lecture 4 | Video | Best Practices - Understanding Content (3:52)
Lecture 5 | Video | Best Practices - Make Some Noise (1:53)
Homework | Complete Your Marketing Schedule
Lecture 6 | Video | Best Practices - Social Currency (3:10)
Lecture 7 | Video | Best Practices - The Art of Leverage (3:09)
Homework | Deal & Partner Overview/Hot 20 LIST
Lecture 8 | Handout | Best Practices - Must Haves for Event Marketing
Lecture 9 | Handout | Best Practices - Tips to Grow Your Following In Person
Lecture 10 | Handout | Best Practices - Top 10 Tips to Grow Your Following On Line
Execution
Lecture 1 | Video | Get 'ish Done (0:53)
Lecture 2a | Video | Intro to the Big 4 (2:47)
Lecture 2b | Handout | Big 4 Overview with Subcategories
Lecture 2c | Video | Making Time for the Big 4 (1:42)
Homework | Making Time for The Big 4 - 7 Day A Week Exercise
Lecture 3 | Video | That Which Matters Most Should Never Give Way to That Which Matters Least (15:37)
Lecture 4 | Handout | Time Management Best Practices Worksheet
Lecture 5 | Video | Delegation (3:40)
Lecture 6 | Video | Bringing Projects to Fruition. Or, "The Finish Line" (4:35)
Lecture 7 | Handout | Resources Overview
Lecture 8a | Video | SMART Goals (10:21)
Lecture 8b | Video | SMART Goals (10:26)
Lecture 8c | Handout | SMART Goals
Bonus
BONUS MATERIAL | Videos | Top 4 Tips For Killer Negotiation (14:59)
BONUS MATERIAL | Handout | Assessment Tool
The Catalyst Ebook
Lecture 2 | Video | The View from 30,000 Feet
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